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E-Commerce Translation Services

Every product page shoppers can’t read is a sale you paid to attract and then lost. Our e-commerce translation services give online retailers, brands, and marketplace sellers one partner for translation, localization, and multilingual SEO.

View Credentials & Certifications
  • ISO Certified
  • ISO 27001

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Trusted by Global Brands and Retailers

Trusted by retailers, consumer brands, and global companies selling to customers around the world.

  • H&M, a Day Translations client
  • Amazon, a Day Translations client
  • AT&T, a Day Translations client

The Problem Day Translations Solve for Online Sellers

International traffic is easy to buy. Converting it is harder when shoppers can’t read your store. In a 2020 CSA Research survey of 8,709 consumers in 29 countries, 76% said they prefer to buy products with information in their own language, and 40% said they never buy from websites in other languages.

76%
prefer to buy products with information in their own language
40%
never buy from websites in other languages
A woman at a laptop holding a payment card at checkout, shipping boxes stacked behind her, the purchase shoppers make more readily when a store speaks their language.

Lost conversions

Shoppers bounce from product pages they can’t read or trust. We translate product pages, checkout, and emails with linguists who know retail language and your categories.

Returns from machine translation errors

Wrong sizes, materials, and care instructions lead to returns and bad reviews. Your bestsellers get human translation, the long tail gets AI with professional post-editing, and units and sizes are checked for each market.

Translated pages that don’t rank

Word-for-word keywords don’t match what local shoppers search. We research keywords in each market before translation starts.

Catalog backlogs

New SKUs go live in English weeks before other markets see them. A continuous workflow translates new and changed products as they’re added.

Compliance-Ready Translation for Every Market

We translate the content regulators and marketplaces check, so you can launch without compliance gaps.

  • European Union

    In the EU, the General Product Safety Regulation has applied since December 2024 and requires safety warnings and product information in a language consumers can easily understand.

  • Quebec, Canada

    In Canada, Quebec’s Charter of the French language requires French on packaging, labels and commercial websites aimed at Quebec customers.

  • Listings

    We also fit listings to each marketplace’s title lengths, bullet formats and search term fields.

  • Store policies

    Terms of sale, return policies and privacy notices are ready for every market you sell in.

E-Commerce Translation Services for Every Channel

Our e-commerce translation services cover everything a shopper reads, from the first search to the last support email.

  • A merchandiser checking a knit sweater's tag against its product page on a monitor, a tape measure on the desk, the size and care details product description translation covers.

    Product Pages and Store Content

    Product description translation covers titles, descriptions, bullet points, specifications, size charts, care instructions, and variant names, with units converted where you ask. We also translate navigation, category copy, checkout text, and shipping and returns pages.

  • A seller in a stockroom holding up a boxed product beside a laptop showing marketplace listings, the Amazon and eBay listings we translate field by field for each country.

    Marketplace Listing Translation

    We translate Amazon, eBay, and regional marketplace listings to fit each platform’s fields, with local backend keywords for every country.

  • A support agent in a headset replying to customers, with star ratings and chat messages on her screens, the reviews and support replies we translate for shoppers in each language.

    Reviews and Customer Support

    The same CSA Research survey found that 73% of consumers want product reviews in their own language, at minimum. We translate reviews and Q&A content, plus help center articles, order and shipping emails, chatbot scripts, and macro replies for your support team.

  • Two colleagues filming a boxed product demo with a camera on a tripod in a bright studio, the kind of product video our audiovisual team subtitles and voices for each market.

    Marketing, Video and Compliance Documents

    Launch emails, paid ads, social posts and landing pages are transcreated to sound local. Our audiovisual translation team adds subtitles and voiceover to demos, unboxing clips, and how-to videos. Safety warnings, labels, instruction manuals, warranty cards, and legal policies are covered too.

E-Commerce Localization and Multilingual SEO

Translation changes the words. Localization changes the buying experience, and multilingual SEO makes sure shoppers find it.

Prices, Formats and Promotions

We adapt currency, number, date and address formats for each market. A German checkout that shows 1,299.00 instead of 1.299,00 looks like a mistake. Seasonal campaigns and visuals get the same treatment, because a Black Friday banner means little in a market that shops harder on Singles’ Day.

Local Keyword Research and Hreflang

We research what shoppers in each market type, then use those terms in product titles, category names, meta titles, meta descriptions, alt text and URL slugs. We also work with your SEO team so hreflang tags point to real, fully translated pages. Learn more about our localization services.

Platform and Marketplace Integration

We fit into the tools your team already uses, so nobody copies and pastes thousands of fields.

  1. Shopify

    We translate from your Shopify export files and send back files ready to import. Shopify publishes up to 20 languages on standard plans and up to 30 on Shopify Plus, and adds language codes to URLs and hreflang tags automatically.

  2. Other Store Platforms and Marketplaces

    We work from your platform’s CSV, XLIFF and JSON exports, and translate Amazon and eBay listing files for each marketplace and country.

  3. Smartcat TMS and Continuous Updates

    Every project runs through our Smartcat translation management system, with your glossary and translation memory locked in. New and changed products are translated as they appear, with turnaround agreed in your SLA.

AI Translation for Large Catalogs

Not every SKU needs the same treatment, so we match the method to the value of each product. Bestsellers, checkout and legal pages get full human translation and review. Long-tail listings go through AI translation with professional post-editing, where our linguists fix meaning, units, brand terms and search keywords before anything goes live.

Full human translation and review

  • Bestsellers
  • Checkout pages
  • Legal pages

AI translation with professional post-editing

  • Long-tail listings
  • Our linguists fix meaning, units, brand terms and search keywords
  • Before anything goes live

You get the speed of machine translation without publishing the errors it makes on sizes, materials and safety wording.

Who We Serve

We work with online retailers expanding into new countries, direct-to-consumer brands selling from their own stores and marketplace sellers listing on Amazon, eBay, and regional marketplaces abroad. Global consumer brands use us to run product, marketing, and support content across many regions. For brands that sell online and in stores, our retail translation team covers packaging, signage and printed catalogs.

  • Online retailers

  • Direct-to-consumer brands

  • A brand owner packing knitwear into parcels flagged for Germany, Japan, France and Brazil beside English and German catalog editions, the kind of global seller our e-commerce translation serves.
  • Marketplace sellers

  • Global consumer brands

Security and Data Protection

Unreleased products, launch dates, pricing, and customer data can’t leak before you’re ready.

  • ISO 27001 Certified

    Our information security management is independently certified.

  • Signed NDAs

    Every linguist signs one before touching your files.

  • Encrypted Transfer

    Files move over 256-bit SSL encryption.

  • Named Access Only

    Only the people assigned to your project can open your files.

  • Your Environment

    For companies with stricter rules, we can work inside your own systems.

Why Brands Choose Day Translations

A warehouse worker in a high-visibility vest checking product data on a rugged laptop between stocked shelves, the large catalogs we localize for retailers entering new markets.
Lifetime Guarantee
  • Fashion, beauty, electronics and home goods

    Our linguists have experience in fashion, beauty, electronics, home goods and consumer products.

  • One glossary and translation memory

    One glossary and translation memory covers every SKU and every language, so you pay once for repeated text.

  • A single contract, a lifetime guarantee

    Translation, localization, SEO, video and support content all sit under a single contract, and every translation is backed by our lifetime guarantee.

  • 24 to 72 hours

    Most orders come back within 24 to 72 hours, with continuous updates for new products.

  • 900,000 products in 12 new markets

    For one e-commerce retailer expanding into 12 new markets, we localized a catalog of 900,000 products.

  • 10K+Linguists
  • 500+Languages
  • 24/7Available
  • 10M+Words per Month

Day Translations 6-Step E-Commerce Translation Process

Every e-commerce project follows the same structured, repeatable process, so your team knows what happens at each stage.

  1. Step 1: Discovery

    • We review your catalog, store platform, target markets and sales priorities.
  2. Step 2: Proposal and Pilot

    • You get SLAs, pricing and the split between human and AI translation, then a pilot on a sample, such as your top 100 products in one market.
  3. Step 3: Glossary and Keyword Setup

    • We build your glossary and translation memory in Smartcat and research local keywords for each market.
  4. Step 4: Translation by Retail Linguists

    • Linguists matched to your product categories translate and localize your content.
  5. Step 5: Dual-Layer Quality Assurance

    • A second qualified linguist revises every translation under our ISO 17100 process.
  6. Step 6: Import-Ready Files and Ongoing Review

    • You get files ready to import, and a dedicated account manager runs quarterly business reviews on volume and turnaround.

For e-commerce and brand teams

E-Commerce Translation Services FAQs

Answers to the questions e-commerce managers and brand teams ask most.

Have a question about your catalog or platform? Our e-commerce team can scope your project and recommend a workflow.

Talk to Our Team

Your Next Market Is Waiting

Every week your store stays English-only, shoppers in other markets buy from someone else.

Day Translations can change that with e-commerce translation, localization and multilingual SEO under one agreement, starting with your first catalog export.

  • ISO 27001 Certified
  • Lifetime Guarantee
  • 24/7 Availability